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Publications
Publications
  • 2002
  • Working Paper
  • HBS Working Paper Series

Risk Aversion and Apparently Persuasive Advertising

By: Bharat Anand and Ron Shachar
  • Format:Print
  • | Language:English
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Citation

Anand, Bharat, and Ron Shachar. "Risk Aversion and Apparently Persuasive Advertising." Harvard Business School Working Paper, No. 02-099, June 2002.

About The Author

Bharat N. Anand

Strategy
→More Publications

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    • 2021
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    • 2018
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    The Limitations of Dynamic Capabilities

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    • 2018
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    The United States in Contemporary Perspectives: Evolving Forms, Strategy, and Performance

    By: David J. Collis, Bharat Anand and J. Yo-Jud Cheng
More from the Authors
  • The Virtues and Limitations of Dynamic Capabilities By: Bharat Anand and David J. Collis
  • The Limitations of Dynamic Capabilities By: David J. Collis and Bharat Anand
  • The United States in Contemporary Perspectives: Evolving Forms, Strategy, and Performance By: David J. Collis, Bharat Anand and J. Yo-Jud Cheng
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