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Risk Aversion and Apparently Persuasive Advertising

By: Bharat Anand and Ron Shachar
  • Format:Print
  • | Language:English
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Citation

Anand, Bharat, and Ron Shachar. "Risk Aversion and Apparently Persuasive Advertising." Harvard Business School Working Paper, No. 02-099, June 2002.

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Bharat N. Anand

Strategy
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