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  • March 1991 (Revised May 1995)
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Kraft General Foods: The Merger (A)

By: David J. Collis
  • Format:Print
  • | Pages:22
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Abstract

Describes Philip Morris' acquisitions of General Foods in 1985 and Kraft, Inc. in 1989, focusing on the integration of Kraft and General Foods that forms a $30 billion food subsidiary. Details the steps required to merge these two large companies, emphasizing the managerial, organizational, administrative, and strategic issues engendered by the integration of Kraft and General Foods.

Keywords

Mergers and Acquisitions; Business Subsidiaries; Business or Company Management; Managerial Roles; Business Processes; Cooperation; Integration; Food and Beverage Industry

Citation

Collis, David J. "Kraft General Foods: The Merger (A)." Harvard Business School Case 391-139, March 1991. (Revised May 1995.)
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About The Author

David J. Collis

Strategy
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Related Work

    • April 1995 (Revised May 1995)
    • Faculty Research

    Kraft General Foods: The Merger (B)

    By: David J. Collis and Elizabeth Wynne Johnson
Related Work
  • Kraft General Foods: The Merger (B) By: David J. Collis and Elizabeth Wynne Johnson
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