Case | HBS Case Collection | March 1991 (Revised May 1995)

Kraft General Foods: The Merger (A)

by David J. Collis

Abstract

Describes Philip Morris' acquisitions of General Foods in 1985 and Kraft, Inc. in 1989, focusing on the integration of Kraft and General Foods that forms a $30 billion food subsidiary. Details the steps required to merge these two large companies, emphasizing the managerial, organizational, administrative, and strategic issues engendered by the integration of Kraft and General Foods.

Keywords: Mergers and Acquisitions; Business Subsidiaries; Business or Company Management; Managerial Roles; Business Processes; Cooperation; Integration; Food and Beverage Industry;

Format: Print 22 pages EducatorsPurchase

Citation:

Collis, David J. "Kraft General Foods: The Merger (A)." Harvard Business School Case 391-139, March 1991. (Revised May 1995.)

Related Work

  1. Case | HBS Case Collection | April 1995 (Revised May 1995)

    Kraft General Foods: The Merger (B)

    David J. Collis and Elizabeth Wynne Johnson

    Discusses the recent decision to blend the previously separate Kraft and General Foods units into one operating company with a focus on the creation of a single massive sales force.

    Keywords: Mergers and Acquisitions; Salesforce Management; Corporate Strategy; Consumer Products Industry; Food and Beverage Industry;

    Citation:

    Collis, David J., and Elizabeth Wynne Johnson. "Kraft General Foods: The Merger (B)." Harvard Business School Case 795-153, April 1995. (Revised May 1995.)  View Details
    CiteView DetailsEducatorsPurchase Related

About the Author

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David J. Collis
Adjunct Professor
Strategy

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