Kraft General Foods: The Merger (A)

David J. Collis

Case | HBS Case Collection | March 1991 (Revised May 1995)

Kraft General Foods: The Merger (A)

Abstract

Describes Philip Morris' acquisitions of General Foods in 1985 and Kraft, Inc. in 1989, focusing on the integration of Kraft and General Foods that forms a $30 billion food subsidiary. Details the steps required to merge these two large companies, emphasizing the managerial, organizational, administrative, and strategic issues engendered by the integration of Kraft and General Foods.

Keywords: Mergers and Acquisitions; Business Subsidiaries; Business or Company Management; Managerial Roles; Business Processes; Cooperation; Integration; Food and Beverage Industry;

Format: Print

22 pages

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Citation:

Collis, David J. "Kraft General Foods: The Merger (A)." Harvard Business School Case 391-139, March 1991. (Revised May 1995.)

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Keywords: corporate strategy; scope; financial crisis; banking industry; financial services industry; Regulatory Reforms; Universal Banking; Synergy; optimization; Simplification; diversification; Finance; Strategy; Business Strategy; Financial Crisis; Consolidation; Corporate Strategy; Diversification; Governing Rules, Regulations, and Reforms; Banking Industry; Financial Services Industry;