Publications
Publications
- 2002
- Journal of Relationship Marketing
Looking at Your World Through Your Customer's Eyes: Cross-National Differences in Buyer-Seller Alliances
By: Rohit Deshpandé and John U. Farley
Keywords
Citation
Deshpandé, Rohit, and John U. Farley. "Looking at Your World Through Your Customer's Eyes: Cross-National Differences in Buyer-Seller Alliances." Journal of Relationship Marketing 1, nos. 3/4 (2002): 3–22.