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December 2002
Article
Journal of Applied Psychology

Identity Salience and the Influence of Differential Activation of the Social Self-Schema on Advertising Response

By: Mark R. Forehand, Rohit Deshpandé and Americus Reed II

Format:Print
| Pages:14

Keywords

Advertising; Social Psychology

Citation

Forehand, Mark R., Rohit Deshpandé, and Americus Reed II. "Identity Salience and the Influence of Differential Activation of the Social Self-Schema on Advertising Response." Journal of Applied Psychology 87, no. 6 (December 2002): 1086–1099.

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About The Author

Rohit Deshpande

Marketing

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