Faculty & Research
Publications
Publications
  • December 2002
  • Article
  • Journal of Applied Psychology

Identity Salience and the Influence of Differential Activation of the Social Self-Schema on Advertising Response

By: Mark R. Forehand, Rohit Deshpandé and Americus Reed II
  • Format:Print
  • | Pages:14
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Keywords

Advertising; Social Psychology

Citation

Forehand, Mark R., Rohit Deshpandé, and Americus Reed II. "Identity Salience and the Influence of Differential Activation of the Social Self-Schema on Advertising Response." Journal of Applied Psychology 87, no. 6 (December 2002): 1086–1099.

About The Author

Rohit Deshpande

Marketing
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