Publications
Publications
- April 1991 (Revised November 1996)
- HBS Case Collection
Harnischfeger Industries: Portal Cranes
Abstract
Harnischfeger, the market-share leader, is facing increasing competition in the portal crane industry. The key question facing the company is how to respond to the competitive threat without undermining the attractiveness of the industry. The case discusses a number of ways in which Harnischfeger can try to regain market-share without embarking on a price war.
Keywords
Citation
Brandenburger, Adam M. "Harnischfeger Industries: Portal Cranes." Harvard Business School Case 391-130, April 1991. (Revised November 1996.)