Publications
Publications
  • November 1990 (Revised November 1991)
  • Case
  • HBS Case Collection

Time Inc. and New Magazine Development

By: David J. Collis and Nancy Donohue
  • Format:Print
  • | Pages:24
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Abstract

Looks at the magazine development at Time Inc. in light of the growing dominance of the video group and the modern management of the 1980s. Highlights the firm's magazine development during 1989.

Keywords

Growth and Development; Management; Product; Segmentation; Publishing Industry

Citation

Collis, David J., and Nancy Donohue. "Time Inc. and New Magazine Development." Harvard Business School Case 391-110, November 1990. (Revised November 1991.)

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