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  • March 1991 (Revised December 1994)
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Marks and Spencer Ltd. (B)

By: Cynthia A. Montgomery
  • Format:Print
  • | Language:English
  • | Pages:9
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Abstract

Describes the firm's 1988 expansion into the United States through the acquisition of Brooks Brothers, a specialty up-market men's clothing chain and Kings Super Markets, a high quality New Jersey grocer.

Keywords

Growth and Development Strategy; Expansion; Business Strategy; Mergers and Acquisitions; Globalization; Retail Industry; United States

Citation

Montgomery, Cynthia A. "Marks and Spencer Ltd. (B)." Harvard Business School Case 391-090, March 1991. (Revised December 1994.)
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About The Author

Cynthia A. Montgomery

Strategy
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More from the Author
  • Assets, Capabilities, and Other Resources By: Cynthia A. Montgomery and Maria Roche
  • Coca-Cola: Preparing for the Next 100 Years By: Cynthia A. Montgomery and James Weber
  • France Télécom (C): An Unprecedented Trial By: Cynthia A. Montgomery and Ashley V. Whillans
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