Publications
Publications
- November 1990 (Revised September 1991)
- HBS Case Collection
The Transformation of IBM
By: Andrall E. Pearson and David B. Yoffie
Abstract
John Akers, IBM's chairman, must confront how to transform a $60 billion, full line, global computer company that is the leader in every market it serves, yet losing share across the board. The case explores senior management's perspective on the process of organization change.
Keywords
Organizational Change and Adaptation; Transformation; Corporate Strategy; Adoption; Management Teams; Hardware; Information Technology; Multinational Firms and Management; Computer Industry
Citation
Pearson, Andrall E., and David B. Yoffie. "The Transformation of IBM." Harvard Business School Case 391-073, November 1990. (Revised September 1991.)
About The Author
