Publications
Publications
  • November 1990 (Revised September 1991)
  • Case
  • HBS Case Collection

The Transformation of IBM

By: Andrall E. Pearson and David B. Yoffie
  • Format:Print
  • | Language:English
  • | Pages:22
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Abstract

John Akers, IBM's chairman, must confront how to transform a $60 billion, full line, global computer company that is the leader in every market it serves, yet losing share across the board. The case explores senior management's perspective on the process of organization change.

Keywords

Organizational Change and Adaptation; Transformation; Corporate Strategy; Adoption; Management Teams; Information Infrastructure; Information Technology; Multinational Firms and Management; Computer Industry

Citation

Pearson, Andrall E., and David B. Yoffie. "The Transformation of IBM." Harvard Business School Case 391-073, November 1990. (Revised September 1991.)

About The Author

David B. Yoffie

Strategy
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