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  • October 1990 (Revised August 1991)
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Peanut Butter Fantasies

By: Amar Bhide and Myra M. Hart
  • Format:Print
  • | Pages:20
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Abstract

Addresses the interrelated challenges of marketing and finance faced by a small, struggling packaged foods company.

Keywords

Business Ventures; Finance; Business or Company Management; Marketing; Distribution; Problems and Challenges; Food and Beverage Industry

Citation

Bhide, Amar, and Myra M. Hart. "Peanut Butter Fantasies." Harvard Business School Case 391-072, October 1990. (Revised August 1991.)
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About The Author

Myra M. Hart

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