Publications
Publications
- October 1990 (Revised August 1991)
- HBS Case Collection
Peanut Butter Fantasies
By: Amar Bhide and Myra M. Hart
Abstract
Addresses the interrelated challenges of marketing and finance faced by a small, struggling packaged foods company.
Keywords
Business Ventures; Finance; Business or Company Management; Marketing; Distribution; Problems and Challenges; Food and Beverage Industry
Citation
Bhide, Amar, and Myra M. Hart. "Peanut Butter Fantasies." Harvard Business School Case 391-072, October 1990. (Revised August 1991.)