Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • April 2002
  • Article
  • Harvard Business Manager

New Ways of Category Management

By: Alexander Kracklauer, Michael Leyk, D. Quinn Mills, Stefan Ruebke and Dirk Seifert
  • Format:Print
  • | Pages:9
ShareBar

Keywords

Management

Citation

Kracklauer, Alexander, Michael Leyk, D. Quinn Mills, Stefan Ruebke, and Dirk Seifert. "New Ways of Category Management." Harvard Business Manager (April 2002), 98–106.
  • Find it at Harvard

About The Author

D. Quinn Mills

→More Publications

More from the Authors

    • 2013
    • Faculty Research

    Democracy and Its Elected Enemies: American Political Capture and Economic Decline

    By: Steven Rosefielde and Daniel Quinn Mills
    • 2010
    • Faculty Research

    Building World Class Universities in Asia

    By: D. Quinn Mills
    • April 2007
    • Faculty Research

    Leadership Forum: America's International Leadership - Video

    By: D. Quinn Mills and Carole Winkler
More from the Authors
  • Democracy and Its Elected Enemies: American Political Capture and Economic Decline By: Steven Rosefielde and Daniel Quinn Mills
  • Building World Class Universities in Asia By: D. Quinn Mills
  • Leadership Forum: America's International Leadership - Video By: D. Quinn Mills and Carole Winkler
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College