Publications
Publications
  • April 2002
  • Article
  • Harvard Business Manager

New Ways of Category Management

By: Alexander Kracklauer, Michael Leyk, D. Quinn Mills, Stefan Ruebke and Dirk Seifert
  • Format:Print
  • | Pages:9
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Keywords

Management

Citation

Kracklauer, Alexander, Michael Leyk, D. Quinn Mills, Stefan Ruebke, and Dirk Seifert. "New Ways of Category Management." Harvard Business Manager (April 2002), 98–106.

About The Author

D. Quinn Mills

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