Publications
Publications
  • 1979
  • Chapter
  • Strategic Management: A New View of Business Policy and Planning

Strategic Management: A New View of Business Policy and Planning

By: Joseph L. Bower and Yves L. Doz
  • Format:Print
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Keywords

Business Strategy; Business Plan; Business or Company Management; Policy

Citation

Bower, Joseph L., and Yves L. Doz. "Strategic Management: A New View of Business Policy and Planning." In Strategic Management: A New View of Business Policy and Planning, edited by Daniel E. Schendel and Charles W. Hofer. Boston: Little, Brown and Company, 1979.

About The Author

Joseph L. Bower

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