Publications
Publications
- July 1990 (Revised August 1994)
- HBS Case Collection
U.S. Auto Industry: Scenarios and Choices for the 1990s
Abstract
Asks students to prepare a capacity utilization scenario for the U.S. auto industry in 1992 and to propose proper courses of action for Ford and General Motors in the face of globalizing competition. The subject is "corporate strategy in an overcapacitized world." Rewritten version of earlier case.
Keywords
Globalization; Business or Company Management; Competitive Strategy; Corporate Strategy; Auto Industry; United States
Citation
Salter, Malcolm S. "U.S. Auto Industry: Scenarios and Choices for the 1990s." Harvard Business School Case 391-001, July 1990. (Revised August 1994.)
