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Komatsu in 1986

By: Christopher A. Bartlett
  • Format:Print
  • | Pages:3
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Abstract

Describes the impact of a rising Yen on Komatsu's pricing strategy. Komatsu management seems to be signalling the need for price increases. Asks what Cat's new CEO, George Schaefer, should do in response.

Keywords

Currency Exchange Rate; Price; Leadership; Management; Strategy

Citation

Bartlett, Christopher A. "Komatsu in 1986." Harvard Business School Supplement 390-179, June 1990.

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