Publications
Publications
  • December 1984
  • Article
  • Management Science

An Approach for Developing an Optimal Discount Pricing Policy

By: R. Lal and Richard Staelin
  • Format:Print
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Keywords

Price; Policy

Citation

Lal, R., and Richard Staelin. "An Approach for Developing an Optimal Discount Pricing Policy." Management Science 30, no. 12 (December 1984).

About The Author

Rajiv Lal

Marketing
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