Publications
Publications
  • summer 1990
  • Article
  • Marketing Science

Price Promotions: Limiting Competitive Encroachment

By: R. Lal
  • Format:Print
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Keywords

Price; Competition

Citation

Lal, R. "Price Promotions: Limiting Competitive Encroachment." Marketing Science (summer 1990). (Nominated for John D. C. Little Award Given annually to the best marketing paper published in Marketing Science or Management Science presented by INFORMS Society for Marketing Science.)

About The Author

Rajiv Lal

Marketing
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