Publications
Publications
- summer 1990
- Marketing Science
Price Promotions: Limiting Competitive Encroachment
By: R. Lal
Keywords
Citation
Lal, R. "Price Promotions: Limiting Competitive Encroachment." Marketing Science (summer 1990). (Nominated for John D. C. Little Award Given annually to the best marketing paper published in Marketing Science or Management Science presented by INFORMS Society for Marketing Science.)