Publications
Publications
  • summer 1986
  • Article
  • Marketing Science

Salesforce Compensation Plans in Environments with Asymmetric Information

By: R. Lal and Richard Staelin
  • Format:Print
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Keywords

Employees; Sales; Compensation and Benefits; Information

Citation

Lal, R., and Richard Staelin. "Salesforce Compensation Plans in Environments with Asymmetric Information." Marketing Science (summer 1986). (Runner-up of the TIMS College of Marketing Award for the Best Article in Management and Marketing Science in 1986.)

About The Author

Rajiv Lal

Marketing
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