Publications
Publications
  • September 1991
  • Article
  • Managerial and Decision Economics

Retail Pricing: Does Channel Length Matter

By: R. Lal and Anne Coughlan
  • Format:Print
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Citation

Lal, R., and Anne Coughlan. "Retail Pricing: Does Channel Length Matter." Managerial and Decision Economics (September 1991).

About The Author

Rajiv Lal

Marketing
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