Publications
Publications
  • July 1998
  • Article
  • Management Science

Price Promotions and Trade Deals with Multiproduct Retailers

By: R. Lal and Miguel Villas-Boas
  • Format:Print
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Keywords

Price; Trade; Product; Sales

Citation

Lal, R., and Miguel Villas-Boas. "Price Promotions and Trade Deals with Multiproduct Retailers." Management Science 44, no. 7 (July 1998).

About The Author

Rajiv Lal

Marketing
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