Publications
Publications
  • November 1990
  • Article
  • Journal of Marketing Research (JMR)

Manufacturer Trade Deals and Retail Price Promotions

By: R. Lal
  • Format:Print
ShareBar

Keywords

Trade; Sales; Price

Citation

Lal, R. "Manufacturer Trade Deals and Retail Price Promotions." Journal of Marketing Research (JMR) (November 1990).

About The Author

Rajiv Lal

Marketing
More Publications

More from the Author