Publications
Publications
- April 1990 (Revised August 1993)
- HBS Case Collection
NIKE in China (Abridged)
By: James E. Austin
Abstract
Nike is reviewing its strategy for producing shoes in China for the U.S. market. Compares the experience in China with that in other countries.
Keywords
Citation
Austin, James E. "NIKE in China (Abridged)." Harvard Business School Case 390-092, April 1990. (Revised August 1993.)