Publications
Publications
  • November 1989 (Revised November 1991)
  • Case
  • HBS Case Collection

Transformation at Ford

By: Leonard A. Schlesinger and Richard Pascale
  • Format:Print
  • | Language:Japanese
  • | Pages:25
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Abstract

In 1980 Ford was near disaster. The company lost billions of dollars between 1980 and 1982. By 1988 the company had been transformed into one of the most successful corporations in the United States. Describes what happened and then examines how it happened. The major objective is to look at major change in a huge organization and the way the change was made.

Keywords

Organizational Change and Adaptation; Change Management; Success; Transformation; Manufacturing Industry; Auto Industry; United States

Citation

Schlesinger, Leonard A., and Richard Pascale. "Transformation at Ford." Harvard Business School Case 390-083, November 1989. (Revised November 1991.)

About The Author

Leonard A. Schlesinger

General Management
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