Transformation at Ford

Leonard A. Schlesinger; Richard  Pascale

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Case | HBS Case Collection | November 1989 (Revised November 1991)

Transformation at Ford

by Leonard A. Schlesinger and Richard Pascale

Abstract

In 1980 Ford was near disaster. The company lost billions of dollars between 1980 and 1982. By 1988 the company had been transformed into one of the most successful corporations in the United States. Describes what happened and then examines how it happened. The major objective is to look at major change in a huge organization and the way the change was made.

Keywords: Organizational Change and Adaptation; Change Management; Success; Transformation; Manufacturing Industry; Auto Industry; United States;

Language: Japanese

Format: Print

25 pages

Educators Purchase

Citation:

Schlesinger, Leonard A., and Richard Pascale. "Transformation at Ford." Harvard Business School Case 390-083, November 1989. (Revised November 1991.)

About the Author

Leonard A. Schlesinger

Baker Foundation Professor

General Management

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Case | HBS Case Collection | December 2019

Boll & Branch

Leonard A. Schlesinger and Mel Martin

Keywords: direct-to-consumer; channels; Disruption; Business Model; Brands and Branding; Online Technology; Strategy; Retail Industry; United States; Canada;

Citation:
Schlesinger, Leonard A., and Mel Martin. "Boll & Branch." Harvard Business School Case 320-052, December 2019. View Details

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Case | HBS Case Collection | June 2019

Athena Bancorp (Brief Case)

Leonard A. Schlesinger and Sarah Abbott

Athena Bancorp was founded in 2016 by Beth Daniels, a banking professional with 15 years of experience in the industry. Daniels took advantage of what she perceived as a gap in the market caused by recent industry consolidation, a decreasing industry focus on branch banking, and tighter lending standards. Athena has an aggressive growth goal—"to grow to 15 branches, with loans and deposits increasing by threefold over the next five years." However, the bank's operating philosophy centers on a high-touch approach, and it relies on dedicated, highly capable employees who are willing to work long hours. Burnout is setting in at the branch level and morale is declining. Daniels and her leadership team are struggling to hire enough employees to execute this strategy. The case illustrates a company whose success is driven primarily by its human resources (HR) strategy. It also highlights the opportunities and challenges of operating a service business with a high performance/high commitment culture. The case can be used to discuss topics such as leadership, management, organizational culture, strategy, motivation, and entrepreneurs. It is recommended for upper-level undergraduate students or MBA students in courses focused on organizational behavior, general management, human resource management, leadership, or entrepreneurship.

Keywords: Banks and Banking; Entrepreneurship; Growth and Development Strategy; Organizational Culture; Human Resources; Strategy; Service Delivery; Banking Industry;

Citation:
Schlesinger, Leonard A., and Sarah Abbott. "Athena Bancorp (Brief Case)." Harvard Business School Brief Case 919-517, June 2019. View Details

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Teaching Note | HBS Case Collection | June 2019

Athena Bancorp, Teaching Note (Brief Case)

Leonard A. Schlesinger and Sarah Abbott

Teaching Note for HBS No. 919-517.

Citation:
Schlesinger, Leonard A., and Sarah Abbott. "Athena Bancorp, Teaching Note (Brief Case)." Harvard Business School Teaching Note 919-518, June 2019. View Details

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Transformation at Ford

Abstract

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