Publications
Publications
- January 1990
- HBS Case Collection
Ashland Oil, Inc.: Trouble at Floreffe (A)
Abstract
This case series involves a crisis in business ethics and management decision making, when one of the company's diesel fuel storage tanks collapses, releasing nearly one million gallons of oil into the Monongahela and Ohio Rivers. Divided into four cases guiding the reader through the sequence of events as they occur and their eventual repercussion on the company. The cases involve formulating a corporate response to the accident, the communities affected, government agencies and other corporate stakeholders. This case concentrates on the hours immediately following the spill and identifies key issues as they emerge. These facts influence how the CEO will address the public in his first statement three days later.
Keywords
Ethics; Corporate Social Responsibility and Impact; Decision Making; Crisis Management; Energy Sources; Energy Industry
Citation
Goodpaster, Kenneth E. "Ashland Oil, Inc.: Trouble at Floreffe (A)." Harvard Business School Case 390-017, January 1990.