Publications
Publications
  • April 1989 (Revised November 1998)
  • Supplement
  • HBS Case Collection

Masco Corp. (B)

By: Michael E. Porter and Cynthia A. Montgomery
  • Format:Print
  • | Language:English
  • | Pages:3
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Abstract

Describes Masco's initial entry strategy and is designed as an in-class handout.

Keywords

Market Entry and Exit; Diversification; Consumer Products Industry

Citation

Porter, Michael E., and Cynthia A. Montgomery. "Masco Corp. (B)." Harvard Business School Supplement 389-187, April 1989. (Revised November 1998.)

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