Publications
Publications
  • April 1989 (Revised December 1998)
  • Case
  • HBS Case Collection

Masco Corp. (A)

By: Michael E. Porter and Cynthia A. Montgomery
  • Format:Print
  • | Language:English
  • | Pages:11
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Abstract

Describes the history and corporate position of a large and successful producer of faucets and related household products. Masco is considering entry into the $14 billion furniture industry. Designed to be used with Household Furniture Industry in 1986 in a strategy course on corporate strategy for diversified firms.

Keywords

Diversification; Market Entry and Exit; Corporate Strategy; Rank and Position; Consumer Products Industry

Citation

Porter, Michael E., and Cynthia A. Montgomery. "Masco Corp. (A)." Harvard Business School Case 389-186, April 1989. (Revised December 1998.)

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