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  • April 1989 (Revised October 2005)
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James Burke: A Career in American Business (A)

By: Richard S. Tedlow and Wendy Smith
  • Format:Print
  • | Pages:25
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Abstract

Presents an historical overview of the professional career of James E. Burke, chairman and CEO of Johnson & Johnson. Examines the corporation's handling of three major occurrences--the Tylenol poisonings in 1982 and 1986 and the acquisition and subsequent sale of Technicare, a maker of diagnostic imaging equipment.

Keywords

Business History; Marketing Strategy; Ethics; Personal Development and Career; Crisis Management; Consumer Products Industry; Health Industry; United States

Citation

Tedlow, Richard S., and Wendy Smith. "James Burke: A Career in American Business (A)." Harvard Business School Case 389-177, April 1989. (Revised October 2005.)
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About The Author

Richard S. Tedlow

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Related Work

    • August 1989 (Revised October 2005)
    • Faculty Research

    James Burke: A Career in American Business (B)

    By: Richard S. Tedlow and Wendy Smith
Related Work
  • James Burke: A Career in American Business (B) By: Richard S. Tedlow and Wendy Smith
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