Case | HBS Case Collection | April 1989 (Revised October 2005)

James Burke: A Career in American Business (A)

by Richard S. Tedlow and Wendy Smith

Abstract

Presents an historical overview of the professional career of James E. Burke, chairman and CEO of Johnson & Johnson. Examines the corporation's handling of three major occurrences--the Tylenol poisonings in 1982 and 1986 and the acquisition and subsequent sale of Technicare, a maker of diagnostic imaging equipment.

Keywords: Business History; Marketing Strategy; Ethics; Personal Development and Career; Crisis Management; Consumer Products Industry; Health Industry; United States;

Format: Print 25 pages EducatorsPurchase

Citation:

Tedlow, Richard S., and Wendy Smith. "James Burke: A Career in American Business (A)." Harvard Business School Case 389-177, April 1989. (Revised October 2005.)

Related Work

  1. Case | HBS Case Collection | August 1989 (Revised October 2005)

    James Burke: A Career in American Business (B)

    Richard S. Tedlow and Wendy Smith

    Covers the history of Tylenol from the autumn of 1982 through the second tampering incident in February 1986. Also deals with other developments in the history of Johnson & Johnson, especially the acquisition and divestiture of Technicare.

    Keywords: History; Pharmaceutical Industry;

    Citation:

    Tedlow, Richard S., and Wendy Smith. "James Burke: A Career in American Business (B)." Harvard Business School Case 390-030, August 1989. (Revised October 2005.)  View Details
    CiteView DetailsEducatorsPurchase Related

About the Author

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Richard S. Tedlow
MBA Class of 1949 Professor of Business Administration, Emeritus

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