Publications
Publications
- October 1988 (Revised December 1994)
- HBS Case Collection
Major Home Appliance Industry in 1988
By: David J. Collis and Nancy Donohue
Abstract
Updates developments in the industry. Included among these are GE's reinvestment program, GE and Whirlpool's bidding war for Roper, Sears' expansion into selling brand names, Whirlpool's expansion into the European markets, and a number of other examples of this kind of consolidation, globalization, and expansion. May be used with Maytag in 1984.
Keywords
Development Economics; Investment; Globalization; Brands and Branding; Bids and Bidding; Expansion; Europe
Citation
Collis, David J., and Nancy Donohue. "Major Home Appliance Industry in 1988." Harvard Business School Supplement 389-056, October 1988. (Revised December 1994.)
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