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  • October 1988 (Revised December 1994)
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Maytag in 1984

By: David J. Collis and Nancy Donohue
  • Format:Print
  • | Pages:6
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Abstract

Highlights Maytag's unique position in the industry in 1984. Maytag, a much smaller player than its competitors has prior to 1984 been successful in producing high quality merchandise and charging a premium for it. By 1984 Maytag is also attempting expansion. Traditionally a producer of laundry equipment, Maytag has made two key acquisitions--expanding its product line to include kitchen appliances. Reviews this situation an also discusses its two closest competitors, GE and Whirlpool. Provides a follow-up to Major Home Appliance Industry in 1984 (Revised) and its Supplement, Major Home Appliance Industry in 1988.

Keywords

Acquisition; Business or Company Management; Production; Quality; Rank and Position; Competition; Expansion; Electronics Industry

Citation

Collis, David J., and Nancy Donohue. "Maytag in 1984." Harvard Business School Case 389-055, October 1988. (Revised December 1994.)
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About The Author

David J. Collis

Strategy
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  • Group Functions at the Maersk Group By: David J. Collis
  • SimpliSafe—Safe From Disruption? By: David Collis, Felix Oberholzer-Gee and Terrence Shu
  • Corporate Divestitures and Spinoffs By: David J. Collis, Ashley Hartman and Terrence Shu
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