United Cereal: Lora Brill's Eurobrand Challenge (Brief Case)
Keywords: subsidiaries; organizational structure; organizational design; marketing strategy; Market entry; multinational corporations; strategy; Strategy; Business Subsidiaries; Marketing Strategy; Multinational Firms and Management; Organizational Design; Market Entry and Exit; Organizational Structure;
Citation:
Bartlett, Christopher A., and Carole Carlson. "United Cereal: Lora Brill's Eurobrand Challenge (Brief Case)." Harvard Business School Teaching Note 114-270, March 2011. View Details