Publications
Publications
  • summer 2001
  • Article
  • New Business: Entrepreneurial Pursuits at Harvard Business School

Branding Means Connecting

By: Nancy F. Koehn
  • Format:Print
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Keywords

Brands and Branding; Customer Relationship Management

Citation

Koehn, Nancy F. "Branding Means Connecting." New Business: Entrepreneurial Pursuits at Harvard Business School (summer 2001).

About The Author

Nancy F. Koehn

General Management
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