Publications
Publications
  • October 1987 (Revised February 1992)
  • Case
  • HBS Case Collection

Motorola and Japan (A)

By: David B. Yoffie and John J. Coleman
  • Format:Print
  • | Pages:13
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Abstract

In 1981, Motorola was reevaluating its strategy towards Japan. The firm had been successful in penetrating the Japanese market, and it was confronting increased Japanese competition at home. How it should respond and with what kind of organization were the central questions confronting management.

Keywords

Market Entry and Exit; Standards; Competition; Corporate Strategy; Telecommunications Industry; Japan

Citation

Yoffie, David B., and John J. Coleman. "Motorola and Japan (A)." Harvard Business School Case 388-056, October 1987. (Revised February 1992.)

About The Author

David B. Yoffie

Strategy
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