Hearing the Voice of the Market: Competitive Advantage Through Creative Use of Market Information

By: V. Barabba and G. Zaltman

Format:Print

Keywords

Competitive Advantage; Markets; Information

Citation

Barabba, V., and G. Zaltman. Hearing the Voice of the Market: Competitive Advantage Through Creative Use of Market Information. Boston: Harvard Business School Press, 1991.

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About The Author

Gerald Zaltman

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Hearing the Voice of the Market: Competitive Advantage Through Creative Use of Market Information

Keywords

Citation

About The Author

Gerald Zaltman

More from the Authors

Open or Closed? Your Mind, Your Decision!

Understanding the Brand Equity of Nestlé Crunch Bar

A Theories-in-Use Approach to Building Marketing Theory