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Measuring and Managing Customer Profitability

By: Robert S. Kaplan and V.G. Narayanan
  • Format:Print
  • | Pages:11
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Keywords

Measurement and Metrics; Management; Customers; Profit

Citation

Kaplan, Robert S., and V.G. Narayanan. "Measuring and Managing Customer Profitability." Cost Management 15, no. 5 (September–October 2001): 5–15.

About The Authors

Robert S. Kaplan

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V.G. Narayanan

Accounting and Management
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