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  • Article
  • Cost Management

Measuring and Managing Customer Profitability

By: Robert S. Kaplan and V.G. Narayanan
  • Format:Print
  • | Pages:11
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Keywords

Measurement and Metrics; Management; Customers; Profit

Citation

Kaplan, Robert S., and V.G. Narayanan. "Measuring and Managing Customer Profitability." Cost Management 15, no. 5 (September–October 2001): 5–15.
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About The Authors

Robert S. Kaplan

Accounting and Management
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V.G. Narayanan

Accounting and Management
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More from the Authors
  • Comparison of COVID-19 Hospitalization Costs across Care Pathways: A Patient-level Time-driven Activity-based Costing Analysis in a Brazilian Hospital By: Ricardo Bertoglio Cardoso, Miriam Allein Zago Marcolino, Milena Soriano Marcolino, Camila Felix Fortis, Leila Beltrami Moreira, Ana Paula Coutinho, Nadine Oliveira Clausell, Junaid Nabi, Robert S. Kaplan, Ana Paula Beck da Silva Etges and Carisi Anne Polanczyk
  • Accounting for Carbon Offsets – Establishing the Foundation for Carbon-Trading Markets By: Robert S. Kaplan, Karthik Ramanna and Marc Roston
  • Dr. Andrea Pusic, Video Supplement By: Robert S. Kaplan
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