Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • Article
  • Cost Management

Measuring and Managing Customer Profitability

By: Robert S. Kaplan and V.G. Narayanan
  • Format:Print
  • | Pages:11
ShareBar

Keywords

Measurement and Metrics; Management; Customers; Profit

Citation

Kaplan, Robert S., and V.G. Narayanan. "Measuring and Managing Customer Profitability." Cost Management 15, no. 5 (September–October 2001): 5–15.
  • Find it at Harvard

About The Authors

Robert S. Kaplan

Accounting and Management
→More Publications

V.G. Narayanan

Accounting and Management
→More Publications

More from the Authors

    • May 2025
    • Faculty Research

    Humana Commits to Value-Based Care

    By: V.G. Narayanan, Henry Eyring and David Lane
    • January 2025
    • Faculty Research

    Creating Value by Splitting Aster (B): Can One Minus One Equal Two?

    By: V.G. Narayanan and Kairavi Dey
    • January 2025 (Revised March 2025)
    • Faculty Research

    Creating Value by Splitting Aster: Can One Minus One Equal Two?

    By: V.G. Narayanan and Kairavi Dey
More from the Authors
  • Humana Commits to Value-Based Care By: V.G. Narayanan, Henry Eyring and David Lane
  • Creating Value by Splitting Aster (B): Can One Minus One Equal Two? By: V.G. Narayanan and Kairavi Dey
  • Creating Value by Splitting Aster: Can One Minus One Equal Two? By: V.G. Narayanan and Kairavi Dey
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College.