Publications
Publications
  • 1999
  • Chapter
  • The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications

The Concept of Integrated Marketing Communications

By: J. A. Deighton
  • Format:Print
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Keywords

Marketing Communications; Integration

Citation

Deighton, J. A. "The Concept of Integrated Marketing Communications." In The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications, edited by John Philip Jones. Thousand Oaks, CA: Sage Publications, 1999.

About The Author

John A. Deighton

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