Publications
Publications
  • April 2004
  • Article
  • Management Science

Manufacturer Benefits from Information Integration with Retail Customers

By: Susan Kulp, Hau Lee and Elie Ofek
  • Format:Print
  • | Pages:14
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Keywords

Information; Integration; Customers; Sales

Citation

Kulp, Susan, Hau Lee, and Elie Ofek. "Manufacturer Benefits from Information Integration with Retail Customers." Management Science 50, no. 4 (April 2004): 431–444.

About The Author

Elie Ofek

Marketing
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