Publications
Publications
- August 2002
- Marketing Letters
Consumer Control and Empowerment: A Primer
By: Luc Wathieu, Lyle Brenner, Ziv Carmon, Amitava Chattopadhyay, Aimee Drolet, John T. Gourville, A.V. Muthukrishnan, Nathan Novemsky, Rebecca Ratner, Klaus Wertenbroch and George Wu
Citation
Wathieu, Luc, Lyle Brenner, Ziv Carmon, Amitava Chattopadhyay, Aimee Drolet, John T. Gourville, A.V. Muthukrishnan, Nathan Novemsky, Rebecca Ratner, Klaus Wertenbroch, and George Wu. "Consumer Control and Empowerment: A Primer." Marketing Letters 13, no. 3 (August 2002): 297–305.