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  • August 1986 (Revised June 1987)
  • Case
  • HBS Case Collection

Lotus Development Corporation: Entering International Markets

By: David B. Yoffie and John J. Coleman
  • Format:Print
  • | Pages:16
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Abstract

Lotus 1-2-3 exploded on the American market in the spring of 1983. Nine months later Jim Manzi, vice president of marketing, hired Chuck Digate to develop an international strategy for Lotus. Case explores Lotus' rapid rise to the top of the software market in the United States and looks at the considerations surrounding its initial efforts to sell abroad. Can be taught with Note on Comparative Advantage.

Keywords

Market Entry and Exit; Software; Global Strategy; Management Teams; Information Technology Industry; United States

Citation

Yoffie, David B., and John J. Coleman. "Lotus Development Corporation: Entering International Markets." Harvard Business School Case 387-034, August 1986. (Revised June 1987.)

About The Author

David B. Yoffie

Strategy
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