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Publications
Publications
  • November 2001
  • Article
  • Management Science

Leveraging the Customer Base: Creating Competitive Advantage Through Knowledge Management

By: Elie Ofek and Miklos Sarvary
  • Format:Print
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Keywords

Customers; Competitive Strategy; Knowledge Management

Citation

Ofek, Elie, and Miklos Sarvary. "Leveraging the Customer Base: Creating Competitive Advantage Through Knowledge Management." Management Science 47, no. 11 (November 2001).
  • Find it at Harvard

About The Author

Elie Ofek

Marketing
→More Publications

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More from the Authors
  • Infarm: Betting the (Indoor) Farm on Food Security By: Elie Ofek
  • Pricing and Customer Psychology By: Elie Ofek
  • Before or After? The Effects of Payment Decision Timing in Pay-What-You-Want Contexts By: Raghabendra P. KC, Vincent Mak and Elie Ofek
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