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Publications
Publications
  • November 2001
  • Article
  • Management Science

Leveraging the Customer Base: Creating Competitive Advantage Through Knowledge Management

By: Elie Ofek and Miklos Sarvary
  • Format:Print
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Keywords

Customers; Competitive Strategy; Knowledge Management

Citation

Ofek, Elie, and Miklos Sarvary. "Leveraging the Customer Base: Creating Competitive Advantage Through Knowledge Management." Management Science 47, no. 11 (November 2001).
  • Find it at Harvard

About The Author

Elie Ofek

Marketing
→More Publications

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More from the Authors
  • Dynamic Pricing: Timing is Everything By: Elie Ofek
  • LOOP: Driving Change in Auto Insurance Pricing By: Elie Ofek
  • How Should Netflix Add an Ad-Supported Tier? By: Elie Ofek and Olivier Toubia
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