Publications
Publications
  • November 2001
  • Article
  • Management Science

Leveraging the Customer Base: Creating Competitive Advantage Through Knowledge Management

By: Elie Ofek and Miklos Sarvary
  • Format:Print
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Keywords

Customers; Competitive Strategy; Knowledge Management

Citation

Ofek, Elie, and Miklos Sarvary. "Leveraging the Customer Base: Creating Competitive Advantage Through Knowledge Management." Management Science 47, no. 11 (November 2001).

About The Author

Elie Ofek

Marketing
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