Publications
Publications
  • May 1986 (Revised October 1993)
  • Case
  • HBS Case Collection

Moet-Hennessy Group

By: Malcolm S. Salter
  • Format:Print
  • | Pages:20
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Abstract

Presents the strategic and organizational problems of a venerable French firm pursuing product and financial diversification in an international context.

Keywords

Globalization; Product Marketing; Organizations; Diversification; France

Citation

Salter, Malcolm S. "Moet-Hennessy Group." Harvard Business School Case 386-191, May 1986. (Revised October 1993.)

About The Author

Malcolm S. Salter

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