CompuServe (A)

James L. Heskett

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Case | HBS Case Collection | September 1985 (Revised October 1989)

CompuServe (A)

by James L. Heskett

Keywords: Online Technology; Information Technology; Information Technology Industry; Communications Industry;

Format: Print

23 pages

Find at Harvard

Citation:

Heskett, James L. "CompuServe (A)." Harvard Business School Case 386-067, September 1985. (Revised October 1989.)

About the Author

James L. Heskett

UPS Foundation Professor of Business Logistics, Emeritus

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Case | HBS Case Collection | February 2018

Montes Calcados: A Step Ahead

James L. Heskett and James T. Kindley

Montes Calçados (MC) is a well-known "fast-fashion" Brazilian manufacturer of casual, but fashionable, shoes for women aged 18–35 in major cities worldwide. To boost its declining revenues, MC must evaluate two growth options: whether to expand distribution online (at the risk of diluting the brand by attracting older customers) and whether to increase the frequency of introducing new styles (at the risk of more fashion "misses"). Altogether, Montes Calçados might need to rethink the "Brazilian" positioning of its brand. The case is suitable for strategy and general management courses because it raises questions about a company's basic direction and business definition as well as the management of complex issues associated with doing business worldwide. Because this case suggests the overlap of key marketing decisions with strategic questions, it can also be used in both required and elective marketing courses, especially for topics on distribution of consumer products and brand management. This case can be used in advanced undergraduate, MBA, or executive-level courses.

Keywords: Brands and Branding; Distribution Channels; Growth and Development Strategy; Marketing Strategy; Global Range; Apparel and Accessories Industry; Retail Industry;

Citation:
Heskett, James L., and James T. Kindley. "Montes Calcados: A Step Ahead." Harvard Business School Brief Case 918-513, February 2018. View Details

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Teaching Note | HBS Case Collection | February 2018

Montes Calcados: A Step Ahead (Brief Case)

James L. Heskett and James T. Kindley

Teaching Note for HBS No. 918-513.

Citation:
Heskett, James L., and James T. Kindley. "Montes Calcados: A Step Ahead (Brief Case)." Harvard Business School Teaching Note 918-514, February 2018. View Details

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Supplement | HBS Case Collection | February 2018

Montes Calcados: A Step Ahead, Spreadsheet for Instructors (Brief Case)

James L. Heskett and James T. Kindley

Citation:
Heskett, James L., and James T. Kindley. "Montes Calcados: A Step Ahead, Spreadsheet for Instructors (Brief Case)." Harvard Business School Spreadsheet Supplement 918-516, February 2018. View Details

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CompuServe (A)

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