Publications
Publications
  • September 1985 (Revised October 1988)
  • Case
  • HBS Case Collection

NIKE in China

By: James E. Austin and Francis Aguilar
  • Format:Print
  • | Language:English
  • | Pages:22
ShareBar

Abstract

Nike is reviewing its strategy for producing shoes in China for the U.S. market. Compares the experience in China with that in other countries.

Keywords

Strategy; Production; Manufacturing Industry; China; United States

Citation

Austin, James E., and Francis Aguilar. "NIKE in China." Harvard Business School Case 386-065, September 1985. (Revised October 1988.)

About The Author

James E. Austin

More Publications

More from the Authors