Publications
Publications
- April 1985 (Revised March 1986)
- HBS Case Collection
Seven-Up Division of Philip Morris
By: Michael E. Porter and Edward J. Hoff
Abstract
In 1979, Philip Morris acquired the Seven-Up Co., the number three concentrate producer in the U.S. After four years of losses, Seven-Up had registered an operating profit in 1984. Industry analysts were debating the role that Seven-Up would play in Philip Morris's future.
Keywords
Acquisition; Business Divisions; Debates; Profit; Production; Personal Development and Career; United States
Citation
Porter, Michael E., and Edward J. Hoff. "Seven-Up Division of Philip Morris." Harvard Business School Case 385-321, April 1985. (Revised March 1986.)