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  • April 1985 (Revised March 1986)
  • Case
  • HBS Case Collection

Seven-Up Division of Philip Morris

By: Michael E. Porter and Edward J. Hoff
  • Format:Print
  • | Pages:12
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Abstract

In 1979, Philip Morris acquired the Seven-Up Co., the number three concentrate producer in the U.S. After four years of losses, Seven-Up had registered an operating profit in 1984. Industry analysts were debating the role that Seven-Up would play in Philip Morris's future.

Keywords

Acquisition; Business Divisions; Debates; Profit; Production; Personal Development And Career; United States

Citation

Porter, Michael E., and Edward J. Hoff. "Seven-Up Division of Philip Morris." Harvard Business School Case 385-321, April 1985. (Revised March 1986.)

About The Author

Michael E. Porter

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