Publications
Publications
  • March 1985 (Revised April 1988)
  • Case
  • HBS Case Collection

Industrias Gessy-Lever Limitada

By: Christopher A. Bartlett and John Young
  • Format:Print
  • | Pages:24
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Keywords

Cross-Cultural and Cross-Border Issues; Management; Brazil

Citation

Bartlett, Christopher A., and John Young. "Industrias Gessy-Lever Limitada." Harvard Business School Case 385-295, March 1985. (Revised April 1988.)

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