Mackintosh Chocolate Co. (B)

Keywords

Schleifer, Arthur, Jr. "Mackintosh Chocolate Co. (B)." Harvard Business School Case 177-164, January 1977.

- April 1997
- Faculty Research
New and Improved: Product Reformulation at General Mills

By: Arthur Schleifer Jr., Craig Boreth and Phyllis Dininio
- November 1996
- Faculty Research
Redesigning the Ford Mustang

By: Arthur Schleifer Jr. and Phyllis Dininio
- January 1996 (Revised January 1996)
- Faculty Research
Colonial Broadcasting Co. TN

By: Arthur Schleifer Jr. and George Wu