Go to main content
Harvard Business School
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Campaign
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions

Faculty & Research

  • HOME
  • FACULTY
  • RESEARCH
    • Global Research Centers
    • HBS Case Collection
    • HBS Case Development
    • Initiatives & Projects
    • Publications
    • Research Associate (RA) Positions
    • Research Services
    • Seminars & Conferences
    Close
  • FEATURED TOPICS
    • Business and Environment
    • Business History
    • Entrepreneurship
    • Finance
    • Globalization
    • Health Care
    • Human Behavior and Decision-Making
    • Leadership
    • Social Enterprise
    • Technology and Innovation
    Close
  • ACADEMIC UNITS
    • Accounting and Management
    • Business, Government and the International Economy
    • Entrepreneurial Management
    • Finance
    • General Management
    • Marketing
    • Negotiation, Organizations & Markets
    • Organizational Behavior
    • Strategy
    • Technology and Operations Management
    Close

Case | HBS Case Collection | January 1985 (Revised April 1985)

Eastern Air Lines

by George C. Lodge

  • Print
  • Email

Keywords: Air Transportation Industry;

Format: Print 24 pages Find at Harvard

Citation:

Lodge, George C. "Eastern Air Lines." Harvard Business School Case 385-244, January 1985. (Revised April 1985.)

About the Author

Photo
George C. Lodge
Jaime and Josefina Chua Tiampo Professor of Business Administration, Emeritus

View Profile »
View Publications »

 

More from the Author

  • Article | Challenge | March – April 2010

    The Need for Ideological Consciousness

    George C. Lodge

    Every so often in American history a crisis comes along that requires Americans to inspect cherished assumptions and to act in a way that many find ideologically repulsive. Although our leaders insist that such actions are pragmatic-the only sensible way to deal with the crisis-those pragmatic acts evoke or imply an ideology that obstructs their implementation. Furthermore, if in the name of pragmatism, the ideological aspects of the actions are ignored or suppressed, the full implications of the actions may not be seen. I am talking about such ideas as the role of government: Do we believe in the active planning state or the limited state-the less of it the better? How do we define the good community: Is it by competition among self-interested business managers to satisfy consumer desires or is it necessary for the community itself to define its needs and to regulate business so that they are fulfilled? This article sets out an ideological framework for analysis of these and related questions.

    Keywords: History; Leadership; Competition; Framework; Consumer Behavior; Business and Community Relations; Government and Politics; Financial Crisis; Planning; United States;

    Citation:

    Lodge, George C. "The Need for Ideological Consciousness." Challenge 53, no. 2 (March–April 2010): 76–89.  View Details
    CiteView DetailsFind at Harvard Related
  • Book | 2006

    A Corporate Solution to Global Poverty: How Multinationals Can Help the Poor and Invigorate Their Own Legitimacy

    George C. Lodge and Craig Wilson

    Keywords: Poverty; Multinational Firms and Management;

    Citation:

    Lodge, George C., and Craig Wilson. A Corporate Solution to Global Poverty: How Multinationals Can Help the Poor and Invigorate Their Own Legitimacy. Princeton University Press, 2006.  View Details
    CiteView DetailsFind at Harvard Related
  • Article | YaleGlobal Online

    Multinational Corporations: A Key to Global Poverty Reduction—Part II

    George C. Lodge and Craig Wilson

    Keywords: Business Ventures; Poverty;

    Citation:

    Lodge, George C., and Craig Wilson. "Multinational Corporations: A Key to Global Poverty Reduction—Part II." YaleGlobal Online (January 5, 2006).  View Details
    CiteView Details Related
ǁ
Campus Map
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→ Map & Directions
→ More Contact Information
→ More Contact Information
→ More Contact Information
→ More Contact Information
  • HBS Facebook
  • Alumni Facebook
  • Executive Education Facebook
  • Michael Porter Facebook
  • Working Knowledge Facebook
  • HBS Twitter
  • Executive Education Twitter
  • HBS Alumni Twitter
  • Michael Porter Twitter
  • Recruiting Twitter
  • Rock Center Twitter
  • Working Knowledge Twitter
  • Jobs Twitter
  • HBS Youtube
  • Michael Porter Youtube
  • Executive Education Youtube
  • HBS Linkedin
  • Alumni Linkedin
  • Executive Education Linkedin
  • MBA Linkedin
  • Linkedin
  • HBS Google Plus
  • Executive Education Google Plus
  • HBS Instagram
  • Alumni Instagram
  • Executive Education Instagram
  • Michael Porter Instagram
  • HBS iTunes
  • Executive Education iTunes
  • HBS Tumblr
  • Executive Education Weibo
  • HBS Snapchat
  • Executive Education Wechat
  • →All Social Media
  • → All Social Media
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Terms of Use
Copyright © President & Fellows of Harvard College