Publications
Publications
  • 1998
  • Chapter
  • Sense and Respond: Capturing Value in the Network Era

Seeing through the Customer's Eyes with Computer Imaging

By: G. Zaltman and L. J. Schuck
  • Format:Print
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Keywords

Information Technology; Perception; Customers; Computer Industry

Citation

Zaltman, G., and L. J. Schuck. "Seeing through the Customer's Eyes with Computer Imaging." In Sense and Respond: Capturing Value in the Network Era, edited by Stephen P. Bradley and Richard L. Nolan. Boston: Harvard Business School Press, 1998.

About The Author

Gerald Zaltman

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