Publications
Publications
  • August 1984
  • Case
  • HBS Case Collection

Competitive Positioning in the Dishwasher Industry (E): Sears' Dishwasher Dilemma

By: Joseph L. Bower
  • Format:Print
  • | Pages:6
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Keywords

Product Positioning; Competitive Strategy; Consumer Products Industry

Citation

Bower, Joseph L. "Competitive Positioning in the Dishwasher Industry (E): Sears' Dishwasher Dilemma." Harvard Business School Case 385-049, August 1984.

About The Author

Joseph L. Bower

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