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Publications
  • 1989
  • Chapter
  • Retail and Marketing Channels: Economic and Marketing Perspectives on Producer-Distributor Relationships

Model of Franchiser Market Penetration in an Area of Dominant Influence

By: V. K. Rangan and Patrick J Kaufmann
  • Format:Print
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Keywords

Franchise Ownership; Market Participation; Power and Influence

Citation

Rangan, V. K., and Patrick J Kaufmann. "Model of Franchiser Market Penetration in an Area of Dominant Influence." In Retail and Marketing Channels: Economic and Marketing Perspectives on Producer-Distributor Relationships, edited by Luca Pellegrini. London: Routledge, 1989.

About The Author

V. Kasturi Rangan

Marketing
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