1989
Chapter
Retail and Marketing Channels: Economic and Marketing Perspectives on Producer-Distributor Relationships

Model of Franchiser Market Penetration in an Area of Dominant Influence

By: V. K. Rangan and Patrick J Kaufmann

Format:Print

Keywords

Franchise Ownership; Market Participation; Power and Influence

Citation

Rangan, V. K., and Patrick J Kaufmann. "Model of Franchiser Market Penetration in an Area of Dominant Influence." In Retail and Marketing Channels: Economic and Marketing Perspectives on Producer-Distributor Relationships, edited by Luca Pellegrini. London: Routledge, 1989.