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Chapter | Retail and Marketing Channels: Economic and Marketing Perspectives on Producer-Distributor Relationships | 1989

Model of Franchiser Market Penetration in an Area of Dominant Influence

by V. K. Rangan and Patrick J Kaufmann

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Keywords: Franchise Ownership; Market Participation; Power and Influence;

Format: Print

Citation:

Rangan, V. K., and Patrick J Kaufmann. "Model of Franchiser Market Penetration in an Area of Dominant Influence." In Retail and Marketing Channels: Economic and Marketing Perspectives on Producer-Distributor Relationships, edited by Luca Pellegrini. London: Routledge, 1989.

About the Author

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V. Kasturi Rangan
Malcolm P. McNair Professor of Marketing
Marketing

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More from the Author

  • Case | HBS Case Collection | July 2017 (Revised March 2018)

    Magic Bus: From Childhood to Livelihood

    V. Kasturi Rangan, Vikram Gandhi, Anjali Raina and Rachna Chawla

    Founded in 1999 by Matthew Spacie to give poor children an opportunity to play, Magic Bus had evolved to a leading social enterprise engaged in sports for development, holistic childhood development, and livelihood training for youth between the ages of 6 to 18. By 2017, there were 400,000 children in its various programs. The organization had been through three phases of growth. The case poses the following question: What should the fourth phase should look like?

    Keywords: nonprofit management; social entrepreneurship; Development; growth and scaling; Social Entrepreneurship; Growth and Development Strategy; Nonprofit Organizations; Management;

    Citation:

    Rangan, V. Kasturi, Vikram Gandhi, Anjali Raina, and Rachna Chawla. "Magic Bus: From Childhood to Livelihood." Harvard Business School Case 518-005, July 2017. (Revised March 2018.)  View Details
    CiteView DetailsEducatorsPurchase Related
  • Case | HBS Case Collection | November 2017 (Revised February 2018)

    Measuring True Value at Ambuja Cement

    V. Kasturi Rangan, Suraj Srinivasan and Namrata Arora

    Citation:

    Rangan, V. Kasturi, Suraj Srinivasan, and Namrata Arora. "Measuring True Value at Ambuja Cement." Harvard Business School Case 518-063, November 2017. (Revised February 2018.)  View Details
    CiteView DetailsEducators Related
  • Technical Note | HBS Case Collection | January 2018 (Revised February 2018)

    The Scope of Business at the Base of the Pyramid: Poverty in the U.S. and Other OECD Countries

    V. Kasturi Rangan and Tricia Gregg

    Using data from U.S. Census and OECD, the note defines poverty as those populations who fall below 50% of that country’s median per capita income. It then provides a brief statistical tour of six key challenges facing such populations: Income and Jobs, Healthcare, Education, Affordable Housing, Financial Inclusion, and Incarceration. The note then provides a brief overview of the social safety net programs in the U.S. that are meant to address the identified challenges. It then concludes with a brief statistical tour of the rest of the OECD countries with respect to similar deprivations.

    Keywords: Poverty; Social Issues; Problems and Challenges; Global Range;

    Citation:

    Rangan, V. Kasturi, and Tricia Gregg. "The Scope of Business at the Base of the Pyramid: Poverty in the U.S. and Other OECD Countries." Harvard Business School Technical Note 518-037, January 2018. (Revised February 2018.)  View Details
    CiteView DetailsEducators Related
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