Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions

Faculty & Research

  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
    • HBS Book

    Negotiation: The Game Has Changed

    By: Max Bazerman

    The world has changed dramatically in just the past few years—and so has the game of negotiation. COVID-19, Zoom, political polarization, the online economy, increasing economic globalization, and greater workplace diversity—all have transformed the who, what, where, and how of negotiation. Today, traditional negotiating tactics, while still effective, need to be tailored to vastly different situations and circumstances. In Negotiation: The Game Has Changed, legendary Harvard Business School professor Max Bazerman, a pioneer in the field of negotiation, shows you how to negotiate successfully today by adapting proven negotiation principles and strategies to the challenging new contexts you face—from negotiating across cultural and political differences to trying to reach an agreement over Zoom or during a supply chain crisis.

    • HBS Book

    Negotiation: The Game Has Changed

    By: Max Bazerman

    The world has changed dramatically in just the past few years—and so has the game of negotiation. COVID-19, Zoom, political polarization, the online economy, increasing economic globalization, and greater workplace diversity—all have transformed the who, what, where, and how of negotiation. Today, traditional negotiating tactics, while still...

    • Management Science 71, no. 2 (February 2025): 1335-1355.

    Improving Customer Compatibility with Tradeoff Transparency

    By: Ryan W. Buell and MoonSoo Choi

    Through a large-scale field experiment with 393,036 customers considering opening a credit card account with a nationwide retail bank, we investigate how providing transparency into an offering’s tradeoffs affects subsequent rates of customer acquisition and long-run engagement. Although we find tradeoff transparency to have an insignificant effect on acquisition rates, customers who were shown each offering’s tradeoffs selected different products than those who were not. Moreover, prospective customers who experienced transparency and subsequently chose to open an account went on to exhibit higher quality service relationships over time. Monthly spending was 9.9% higher and cancellation rates were 20.5% lower among those who experienced transparency into each offering’s tradeoffs. Increased product usage and retention accrued disproportionately to customers with prior category experience: more- experienced customers who were provided transparency spent 19.2% more on a monthly basis and were 33.7% less likely to defect after nine months.

    • Management Science 71, no. 2 (February 2025): 1335-1355.

    Improving Customer Compatibility with Tradeoff Transparency

    By: Ryan W. Buell and MoonSoo Choi

    Through a large-scale field experiment with 393,036 customers considering opening a credit card account with a nationwide retail bank, we investigate how providing transparency into an offering’s tradeoffs affects subsequent rates of customer acquisition and long-run engagement. Although we find tradeoff transparency to have an insignificant...

    • D^3 Institute

    Novice Risk Work: How Juniors Coaching Seniors on Emerging Technologies Such as Generative AI Can Lead to Learning Failures

    By: Katherine C. Kellogg, Hila Lifshitz-Assaf, Steven Randazzo, Ethan Mollick, Fabrizio Dell'Acqua, Edward McFowland III, François Candelon and Karim R. Lakhani

    The literature on communities of practice demonstrates that a proven way for senior professionals to upskill themselves in the use of new technologies that undermine existing expertise is to learn from junior professionals. It notes that juniors may be better able than seniors to engage in real-time experimentation close to the work itself, and may be more willing to learn innovative methods that conflict with traditional identities and norms. [...] In our study conducted with Boston Consulting Group, we interviewed 78 such junior consultants in July-August 2023 who had recently participated in a field experiment that gave them access to generative AI (GPT-4) for a business problem solving task. Drawing from junior professionals’ in situ reflections soon after the experiment, we argue that such juniors may fail to be a source of expertise in the use of emerging technologies for more senior professionals.

    • D^3 Institute

    Novice Risk Work: How Juniors Coaching Seniors on Emerging Technologies Such as Generative AI Can Lead to Learning Failures

    By: Katherine C. Kellogg, Hila Lifshitz-Assaf, Steven Randazzo, Ethan Mollick, Fabrizio Dell'Acqua, Edward McFowland III, François Candelon and Karim R. Lakhani

    The literature on communities of practice demonstrates that a proven way for senior professionals to upskill themselves in the use of new technologies that undermine existing expertise is to learn from junior professionals. It notes that juniors may be better able than seniors to engage in real-time experimentation close to the work itself, and...

    • Featured Case

    Intuition Robotics: An AI Companion for Older Adults

    By: Amit Goldenberg, Elie Ofek and Orna Dan

    Intuition Robotics, a startup that makes an AI companion robot to alleviate older adults’ loneliness, debates whether to pursue a B2C model or B2G route. If it opts for the government vertical, it must determine how to negotiate a favorable deal. Two weeks after launching ElliQ, Intuition Robotics leadership had to make a critical decision. Since its founding, the team believed that the most efficient path to widespread adoption of ElliQ was the business-to-consumer model, targeting older adults and their family members. However, soon after entering the U.S. consumer market, Intuition Robotics received significant interest from the New York State Office of the Aging. Company management considered whether a pivot to a limited business-to-government contract, fraught with complexities, would open the door for future contracts with government entities.

    • Featured Case

    Intuition Robotics: An AI Companion for Older Adults

    By: Amit Goldenberg, Elie Ofek and Orna Dan

    Intuition Robotics, a startup that makes an AI companion robot to alleviate older adults’ loneliness, debates whether to pursue a B2C model or B2G route. If it opts for the government vertical, it must determine how to negotiate a favorable deal. Two weeks after launching ElliQ, Intuition Robotics leadership had to make a critical decision. Since...

    • Featured Case

    A Winning Strategy (A): Innovation in Olympic Speed Skating

    By: Rebecca Karp, Maria Roche, Maisie Wiltshire-Gordon and Tom Quinn

    This case describes two innovators in the Olympic sport of speed skating: the U.S. Men’s team, which devised a new approach to the team pursuit event following their disappointing performance in the 2018 Winter Olympics; and Nils van der Poel, a Swedish skater who responded to his own disappointing showing in 2018 with a new training plan that defied conventional wisdom. Both van der Poel and the U.S. Men’s Team saw promising initial results from their innovations. But they faced a decision: whether to reveal their new techniques. The U.S. Team’s strategy was easily imitated if competitors witnessed it in a race, but it was a risk not to test it in competition before the Olympics. If van der Poel shared his training plan, other athletes might use it to surpass him, but it also could enrich the sport as a whole. Should they share their techniques, and if so, when?

    • Featured Case

    A Winning Strategy (A): Innovation in Olympic Speed Skating

    By: Rebecca Karp, Maria Roche, Maisie Wiltshire-Gordon and Tom Quinn

    This case describes two innovators in the Olympic sport of speed skating: the U.S. Men’s team, which devised a new approach to the team pursuit event following their disappointing performance in the 2018 Winter Olympics; and Nils van der Poel, a Swedish skater who responded to his own disappointing showing in 2018 with a new training plan that...

    • HBS Working Paper

    Displacement or Complementarity? The Labor Market Impact of Generative AI

    By: Wilbur Xinyuan Chen, Suraj Srinivasan and Saleh Zakerinia

    Generative AI is poised to reshape the labor market, affecting cognitive and white-collar occupations in ways distinct from past technological revolutions. This study examines whether generative AI displaces workers or augments their jobs by analyzing labor demand and skill requirements across occupations. Our findings reveal a heterogeneous effect: generative AI-driven automation reduces labor demand and skill requirements in structured cognitive-task jobs, while increasing both demand and skill complexity in positions that involve human-AI collaboration. These results highlight the importance of understanding generative AI's nuanced impact on the labor market and designing targeted policies to mitigate job displacement while supporting skills development for human-AI collaboration.

    • HBS Working Paper

    Displacement or Complementarity? The Labor Market Impact of Generative AI

    By: Wilbur Xinyuan Chen, Suraj Srinivasan and Saleh Zakerinia

    Generative AI is poised to reshape the labor market, affecting cognitive and white-collar occupations in ways distinct from past technological revolutions. This study examines whether generative AI displaces workers or augments their jobs by analyzing labor demand and skill requirements across occupations. Our findings reveal a heterogeneous...

    • Working Paper

    Home Sweet Home: How Much Do Employees Value Remote Work?

    By: Zoë B. Cullen, Bobak Pakzad-Hurson and Ricardo Perez-Truglia

    We estimate the value employees place on remote work using revealed preferences in a high-stakes, real-world context, focusing on U.S. tech workers. On average, employees are willing to accept a 25% pay cut for partly or fully remote roles. Our estimates are three to five times that of previous studies. We attribute this discrepancy partly to methodological differences, suggesting that existing methods may understate preferences for remote work. Because of the strong preference for remote work, we expected to find a compensating wage differential, with remote positions offering lower compensation than otherwise identical in-person positions. However, using novel data on salaries for tech jobs, we reject that hypothesis. We propose potential explanations for this puzzle, including optimization frictions and worker sorting.

    • Working Paper

    Home Sweet Home: How Much Do Employees Value Remote Work?

    By: Zoë B. Cullen, Bobak Pakzad-Hurson and Ricardo Perez-Truglia

    We estimate the value employees place on remote work using revealed preferences in a high-stakes, real-world context, focusing on U.S. tech workers. On average, employees are willing to accept a 25% pay cut for partly or fully remote roles. Our estimates are three to five times that of previous studies. We attribute this discrepancy partly to...

Initiatives & Projects

Global

The Global Initiative builds on a legacy of global engagement by supporting the HBS community of faculty, students, and alumni in their work, encouraging a global outlook in research, study, and practice.
→All Initiatives & Projects

Seminars & Conferences

Apr 29
  • 29 Apr 2025

Magie Cheng & David Huang

Apr 30
  • 30 Apr 2025

Sevgi Yuksel, NYU

→More Seminars & Conferences

Recent Publications

Corporate Actions as Moral Issues

By: Zwetelina Iliewa, Elisabeth Kempf and Oliver Spalt
  • 2025 |
  • Working Paper |
  • Faculty Research
We examine nonpecuniary preferences across a broad set of corporate actions using a representative sample of the U.S. population. Our core findings, based on large-scale online surveys, are that (i) self-reported nonpecuniary concerns are large both for stock market investors and non-investors; (ii) concerns about the treatment of workers and CEO pay rank highest—higher than concerns about workforce diversity and fossil energy usage; (iii) moral universalism emerges as an important driver of nonpecuniary preferences. Combined, our findings provide new evidence on the importance of moral concerns as a key determinant of nonpecuniary preferences over corporate actions.
Citation
SSRN
Related
Iliewa, Zwetelina, Elisabeth Kempf, and Oliver Spalt. "Corporate Actions as Moral Issues." Working Paper, April 2025.

Balancing Digital Safety and Innovation

By: Tomomichi Amano and Tomomi Tanaka
  • May–June 2025 |
  • Article |
  • Harvard Business Review
Designers of consumer-facing digital products have tended to focus on novelty and speed (“move fast and break things”). They’ve spent more effort on innovating than on anticipating how customers—and bad actors—might engage with products. But as digital products become a primary way in which consumers connect with others, pay for things, and store private information, that view needs to change. The authors contend that companies must embed safeguards into the core of their digital products—starting during the earliest parts of the design process. They must also establish a road map for continued improvement and a dialogue with customers. The safety-by-design model can facilitate innovation rather than constrain it by providing a principled approach to product development.
Citation
Related
Amano, Tomomichi, and Tomomi Tanaka. "Balancing Digital Safety and Innovation." Harvard Business Review (in press).

Humana Commits to Value-Based Care

By: V.G. Narayanan, Henry Eyring and David Lane
  • May 2025 |
  • Case |
  • Faculty Research
In late 2023, CEO Bruce Broussard reviewed health insurer Humana’s transformation into a value-based care ecosystem. Under its CenterWell brand, the several millions of members in Humana Medicare Advantage plans now had access to Humana-provided primary care, home care, behavioral health, and mail order pharmacy services. Innovative partnerships with private equity firms had helped finance the acquisition and operations of key CenterWell assets. Broussard and his top team now convened to review the merits of a potential acquisition of a large group of primary care clinics. The discussion centered on how best to build further on and integrate Humana’s successes to date in value-based care delivery.
Citation
Educators
Related
Narayanan, V.G., Henry Eyring, and David Lane. "Humana Commits to Value-Based Care." Harvard Business School Case 125-013, May 2025.

Institutional Entrepreneurship and Climate Change

By: Ann-Kristin Bergquist and Geoffrey Jones
  • 2025 |
  • Chapter |
  • Faculty Research
This chapter explores when and why private regulatory governance systems became the primary form of global environmental governance. The chapter explores two different historical paths in such private regulation and how they came about. The first path involved certification and standards programs designed to facilitate the growth of green industries and the early stages of ESG investing. The second path, which developed from the 1970s, grew out of the interest of big business which sought an alternative route to governmental regulations they regarded as costly and as a threat to international trade. A key agent was the International Chamber of Commerce during the 1990s. The chapter argues that self-regulation proved an inadequate response to climate change, and resulted in confusing metrics, lack of transparency, and blatant greenwashing. Yet it is not apparent that government regulation was practical or would have produced better results. The governments of democracies as a whole prioritize generating wealth over the environment, because it translates into votes.
Citation
Purchase
Related
Bergquist, Ann-Kristin, and Geoffrey Jones. "Institutional Entrepreneurship and Climate Change." Chap. 1 in Climate Change and Business: Historical Perspectives, edited by Teresa da Silva Lopes, Paul Duguid, and Robert Fredona, 8–29. London, United Kingdom: Routledge, 2025.

Aramco: Navigating the Energy Transition

By: Tarun Khanna and Samir Junnarkar
  • April 2025 |
  • Teaching Note |
  • Faculty Research
Citation
Purchase
Related
Khanna, Tarun, and Samir Junnarkar. "Aramco: Navigating the Energy Transition." Harvard Business School Teaching Note 725-442, April 2025.

Influencer-led brand building: Hairitage and the McKnights

By: William R. Kerr and James Palano
  • April 2025 |
  • Supplement |
  • Faculty Research
Citation
Purchase
Related
Kerr, William R., and James Palano. "Influencer-led brand building: Hairitage and the McKnights." Harvard Business School Multimedia/Video Supplement 825-703, April 2025.

Lisa Su and AMD (B)

By: Joshua D. Margolis, Matthew Preble and Dave Habeeb
  • April 2025 |
  • Supplement |
  • Faculty Research
This multimedia case study focuses on CEO Lisa Su’s turnaround and subsequent transformation of the technology company Advanced Micro Devices, Inc. (AMD). When Su accepted the top position in 2014, AMD was on the verge of collapse. Su focused the company’s culture, simplified its product roadmap, repaired relationships with key stakeholders, and placed a big bet on innovations in high performance computing and Artificial Intelligence to make AMD a tech powerhouse by late 2023. Lisa Su and AMD (A) and Lisa Su and AMD (B) are not standalone case studies. They are designed to be taught together. Lisa Su and AMD (A) explores AMD’s successes and challenges prior to Lisa Su becoming CEO. Lisa Su and AMD (B) helps students understand the key elements of the transformation, and how Su is positioning the company for the future.
Citation
Purchase
Related
Margolis, Joshua D., Matthew Preble, and Dave Habeeb. "Lisa Su and AMD (B)." Harvard Business School Supplement 425-705, April 2025.

Lisa Su and AMD (A)

By: Joshua D. Margolis, Matthew Preble and Dave Habeeb
  • April 2025 |
  • Case |
  • Faculty Research
This multimedia case study focuses on CEO Lisa Su’s turnaround and subsequent transformation of the technology company Advanced Micro Devices, Inc. (AMD). When Su accepted the top position in 2014, AMD was on the verge of collapse. Su focused the company’s culture, simplified its product roadmap, repaired relationships with key stakeholders, and placed a big bet on innovations in high performance computing and Artificial Intelligence to make AMD a tech powerhouse by late 2023. Lisa Su and AMD (A) and Lisa Su and AMD (B) are not standalone case studies. They are designed to be taught together. Lisa Su and AMD (A) explores AMD’s successes and challenges prior to Lisa Su becoming CEO. Lisa Su and AMD (B) helps students understand the key elements of the transformation, and how Su is positioning the company for the future.
Citation
Educators
Purchase
Related
Margolis, Joshua D., Matthew Preble, and Dave Habeeb. "Lisa Su and AMD (A)." Harvard Business School Multimedia/Video Case 425-704, April 2025.
More Publications

In The News

    • 20 Apr 2025
    • TIME

    How Digital Twins Are Unlocking Remote Work for Blue-Collar Workers

    Re: Prithwiraj Choudhury
    • 17 Apr 2025
    • Boston Globe

    Can Trump’s Tariffs Really Bring Back US Manufacturing?

    By: Willy Shih
    • 16 Apr 2025
    • Economist

    Can the Euro Go Global?

    Re: Elisabeth Kempf
    • 16 Apr 2025
    • HBR On Strategy

    Great Strategy Starts with Experimentation

    Re: Stefan Thomke
→More Faculty News

The Case Method

Introduced by HBS faculty to business education in 1925, the case method is a powerful interactive learning process that puts students in the shoes of a leader faced with a real-world management issue and challenges them to propose and justify a resolution.
Today, HBS remains an authority on teaching by the case method. The School is also the world’s leading case-writing institution, with HBS faculty members contributing hundreds of new cases to the management curriculum a year via the School’s unique case development and writing process.
→Browse HBS Case Collection
→Purchase Cases

Faculty Positions

Harvard Business School seeks candidates in all fields for full time positions. Candidates with outstanding records in PhD or DBA programs are encouraged to apply.
→Learn More
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College.