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Faculty & Research

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    • HBS Book

    The Experimentation Machine: Finding Product–Market Fit in the Age of AI

    By: Jeffrey J. Bussgang

    Leverage AI to be a 10x Founder. Today’s most successful founders know that the startups that learn the fastest will win. In The Experimentation Machine, I reveal how AI is transforming the way startups find product-market fit and scale. Applying timeless methods and cutting-edge tools, I will show you how to turn your startup into an AI-powered experimentation machine—learning faster and building smarter with leaner teams. Join the new class of ‘10x Founders’ who are building valuable companies faster than ever.

    • HBS Book

    The Experimentation Machine: Finding Product–Market Fit in the Age of AI

    By: Jeffrey J. Bussgang

    Leverage AI to be a 10x Founder. Today’s most successful founders know that the startups that learn the fastest will win. In The Experimentation Machine, I reveal how AI is transforming the way startups find product-market fit and scale. Applying timeless methods and cutting-edge tools, I will show you how to turn your startup into an AI-powered...

    • Journal of Accounting Research 63, no. 5 (December 2025): 1953–1993.

    Culture as a Signal: Evidence from a Natural Field Experiment

    By: Wei Cai, Dennis Campbell and Jiehang Yu

    The importance of culture as an informal management control system is increasingly acknowledged in academia. While prior research mainly focuses on the value of culture on internal stakeholders (e.g., employees), we examine whether culture serves as a credible signal in building trust with external stakeholders (i.e., customers). We focus on one important aspect of culture, teamwork, and leverage a company’s proprietary data of a natural field experiment that generates exogenous variation in team composition.

    • Journal of Accounting Research 63, no. 5 (December 2025): 1953–1993.

    Culture as a Signal: Evidence from a Natural Field Experiment

    By: Wei Cai, Dennis Campbell and Jiehang Yu

    The importance of culture as an informal management control system is increasingly acknowledged in academia. While prior research mainly focuses on the value of culture on internal stakeholders (e.g., employees), we examine whether culture serves as a credible signal in building trust with external stakeholders (i.e., customers). We focus on one...

    • Academy of Management Journal 68, no. 6 (December 2025): 1328–1354.

    Diversity Incentives Can Increase Women’s Aspirations to Lead

    By: Erika L. Kirgios and Edward H. Chang

    To boost diversity, organizations are increasingly using “diversity incentives,” or payouts for managers or executives dependent on progress toward a specific diversity goal. Diversity incentives can affect both actors—managers incentivized to meet the goal—and targets—marginalized group members who are the focus of the incentivized goal. Whereas the effects of incentives on actors are well documented, it is unclear how targets will be affected. We examine how gender diversity incentives affect women’s aspirations to lead. On one hand, diversity incentives may generate identity threat and concerns about backlash among women; on the other, they may be viewed as costly signals of organizational support for women’s leadership aspirations.

    • Academy of Management Journal 68, no. 6 (December 2025): 1328–1354.

    Diversity Incentives Can Increase Women’s Aspirations to Lead

    By: Erika L. Kirgios and Edward H. Chang

    To boost diversity, organizations are increasingly using “diversity incentives,” or payouts for managers or executives dependent on progress toward a specific diversity goal. Diversity incentives can affect both actors—managers incentivized to meet the goal—and targets—marginalized group members who are the focus of the incentivized goal. Whereas...

    • Featured Case

    Bombardier: The Rise of the Phoenix

    By: Raffaella Sadun and Maisie Wiltshire-Gordon

    In 2025, Montréal-based Bombardier was at a crossroads. After creating industry-transforming products, first in the recreational products industry and then in rail transportation, commercial aircraft, business jets, and more, Bombardier had faced industry downturns and capital-intensive product development that brought the company to the brink of bankruptcy. A series of turnarounds, culminating in Éric Martel’s leadership as CEO beginning in 2020, had vastly reduced the company’s debt and narrowed its focus to business jets. Five years later, Martel had to decide how to fuel Bombardier’s next phase of growth: should they focus on strengthening their advantage in business jets, or pursue new opportunities in aftermarket services and defense contracts?

    • Featured Case

    Bombardier: The Rise of the Phoenix

    By: Raffaella Sadun and Maisie Wiltshire-Gordon

    In 2025, Montréal-based Bombardier was at a crossroads. After creating industry-transforming products, first in the recreational products industry and then in rail transportation, commercial aircraft, business jets, and more, Bombardier had faced industry downturns and capital-intensive product development that brought the company to the brink of...

    • Featured Case

    The Acquired Podcast: Scaling the Mic

    By: Shane Greenstein, Susan Pinckney and Kerry Herman

    In 2025, business podcast Acquired evaluated its success to date while determining if, and how, it should change its well-established and revenue-generating processes to continue to scale. The podcast had doubled its audience year-over-year since its founding. The hosts controlled all portions of its operations, but they lacked indefinite capacity. They needed to determine a way forward.

    • Featured Case

    The Acquired Podcast: Scaling the Mic

    By: Shane Greenstein, Susan Pinckney and Kerry Herman

    In 2025, business podcast Acquired evaluated its success to date while determining if, and how, it should change its well-established and revenue-generating processes to continue to scale. The podcast had doubled its audience year-over-year since its founding. The hosts controlled all portions of its operations, but they lacked indefinite...

    • HBS Working Paper

    Catalyzing Academic Systems Change: Opening Doors for Climate Finance Researchers and Educators

    By: Peter Tufano

    Climate finance is a new and rapidly expanding academic field within the broader discipline of financial economics. This piece describes a systems change intervention intended to catalyze the development of this field using a research-led theory of change. We forged a collaboration among more than 150 universities and government institutions to offer researchers a doorway to the new field in the form of a global doctoral reading group, the Financial Economics of Climate and Sustainability (FECS). FECS covered the key research findings with 24-hours of hybrid programming, delivered to over 2000 researchers over its first three years.

    • HBS Working Paper

    Catalyzing Academic Systems Change: Opening Doors for Climate Finance Researchers and Educators

    By: Peter Tufano

    Climate finance is a new and rapidly expanding academic field within the broader discipline of financial economics. This piece describes a systems change intervention intended to catalyze the development of this field using a research-led theory of change. We forged a collaboration among more than 150 universities and government institutions to...

    • Working Paper

    Heterogeneous Treatment Effects in Panel Data

    By: Retsef Levi, Elisabeth Paulson, Georgia Perakis and Emily Zhang

    We address a core problem in causal inference: estimating heterogeneous treatment effects using panel data with general treatment patterns. Many existing methods either do not utilize the potential underlying structure in panel data or have limitations in the allowable treatment patterns. In this work, we propose and evaluate a new method that first partitions observations into disjoint clusters with similar treatment effects using a regression tree, and then leverages the (assumed) low-rank structure of the panel data to estimate the average treatment effect for each cluster.

    • Working Paper

    Heterogeneous Treatment Effects in Panel Data

    By: Retsef Levi, Elisabeth Paulson, Georgia Perakis and Emily Zhang

    We address a core problem in causal inference: estimating heterogeneous treatment effects using panel data with general treatment patterns. Many existing methods either do not utilize the potential underlying structure in panel data or have limitations in the allowable treatment patterns. In this work, we propose and evaluate a new method that...

Initiatives & Projects

Digital Data Design Institute at Harvard

Because AI is only half the answer, the Digital Data Design Institute’s (D^3) global leaders in translational science connect problem owners with problem solvers to invent the future. D^3 is a catalyst for innovation, helping researchers, scientists, business leaders, and entrepreneurs find new and novel applications in digital technology, data science, and design thinking.
→All Initiatives & Projects

Seminars & Conferences

Feb 03
  • 03 Feb 2026

Lauren Grewal, Tuck School of Business, Dartmouth College

Feb 05
  • 05 Feb 2026

Sarah Kaplan, University of Toronto - Rotman School of Management

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Recent Publications

Nuwa Capital: Investing During Uncertainty

By: Paul A. Gompers
  • October 2026 |
  • Teaching Plan |
  • Faculty Research
Teaching Plan for HBS Case No. 224-016. Nuwa Capital (Nuwa) was a venture capital firm based in Dubai in the United Arab Emirates and Riyadh in Saudi Arabia. The business was founded in 2020 by Khaled Talhouni and his partners Sarah Abu Risheh, and Stephanie Nour Prince (they were later joined by Nitin Reen and Victor Sunyer). Together, they had a combined experience of nearly 20 years investing in over 300 companies, including some of the Middle East and North Africa’s most successful startups. In a startup ecosystem as nascent as theirs, their track record eclipsed most other firms. By August 2021, Nuwa had achieved a first close on its fund and, in response to changing market conditions, pivoted their investment thesis to earlier stage startups. One of the industries they decided to invest in was foodtech, and they had been in advanced stages of conversations with Calo, a Bahrain based foodtech player. The team was conducting their already accelerated due diligence when they received word that another investor had just met Calo and was willing to take Nuwa’s spot. Promising founders like Calo’s were hard to come by and Nuwa had to decide quickly. The problem was that Calo did not, on the surface, fit Nuwa’s thesis. However, it had the potential to only after a pivot.
Citation
Purchase
Related
Gompers, Paul A. "Nuwa Capital: Investing During Uncertainty." Harvard Business School Teaching Plan 226-034, October 2026.

Heterogeneous Treatment Effects in Panel Data

By: Retsef Levi, Elisabeth Paulson, Georgia Perakis and Emily Zhang
  • 2024 |
  • Working Paper |
  • Faculty Research
We address a core problem in causal inference: estimating heterogeneous treatment effects using panel data with general treatment patterns. Many existing methods either do not utilize the potential underlying structure in panel data or have limitations in the allowable treatment patterns. In this work, we propose and evaluate a new method that first partitions observations into disjoint clusters with similar treatment effects using a regression tree, and then leverages the (assumed) low-rank structure of the panel data to estimate the average treatment effect for each cluster. Our theoretical results establish the convergence of the resulting estimates to the true treatment effects. Computation experiments with semi-synthetic data show that our method achieves superior accuracy compared to alternative approaches, using a regression tree with no more than 40 leaves. Hence, our method provides more accurate and interpretable estimates than alternative methods.
Citation
Related
Levi, Retsef, Elisabeth Paulson, Georgia Perakis, and Emily Zhang. "Heterogeneous Treatment Effects in Panel Data." Working Paper, June 2024.

Marketing at the Speed of Culture

By: Ayelet Israeli, Leonard A. Schlesinger, Matt Higgins and Ryan Reynolds
  • January–February 2026 |
  • Article |
  • Harvard Business Review
In today’s hyperconnected world, the public conversation moves quickly, and traditional advertising cycles can’t keep up. Fastvertising—rapid-response, culturally relevant ads—offers brands a way to not only capture attention but also build authentic connections with audiences. When done well, fastvertising can earn disproportionate returns. Take Oreo’s iconic “dunk in the dark” tweet, Aviation Gin’s riff on Peloton’s controversial ad, and IKEA’s playful nod to Game of Thrones, which all demonstrate how speed and relevance can outweigh production polish. Success requires more than wit, however. It demands cross-functional teams empowered to act quickly, streamlined governance to cut through red tape, and an awareness of tone that distinguishes humor from insensitivity. Gen AI can speed up content production, but human judgment remains indispensable. Ultimately, fastvertising is not just about being fast—it’s about showing up with humility, humor, and humanity in the cultural moments that matter most.
Citation
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Related
Israeli, Ayelet, Leonard A. Schlesinger, Matt Higgins, and Ryan Reynolds. "Marketing at the Speed of Culture." Harvard Business Review (January–February 2026): 96–105.

The Push to Save The Great Salt Lake

By: Rebecca Henderson and Nicole Marie
  • January 2026 |
  • Case |
  • Faculty Research
Can Utah save the Great Salt Lake? This case explores the efforts of a multi-stakeholder coallition to forestall the potentially disasterous ecological, economic, and health-related effects of a collapse of the lake.
Citation
Educators
Related
Henderson, Rebecca, and Nicole Marie. "The Push to Save The Great Salt Lake." Harvard Business School Case 326-096, January 2026.

Storming the Fortress: Will Gen-AI Native Startups Disrupt Vertical SaaS?

By: Christopher Stanton, Rembrand Koning and Matt Higgins
  • January 2026 |
  • Case |
  • Faculty Research
Citation
Educators
Related
Stanton, Christopher, Rembrand Koning, and Matt Higgins. "Storming the Fortress: Will Gen-AI Native Startups Disrupt Vertical SaaS?" Harvard Business School Case 826-148, January 2026.

Saudia: Competing As a Late Entrant

By: Juan Alcacer and Fares Khrais
  • January 2025 |
  • Case |
  • Faculty Research
"In 2024, His Excellency Ibrahim Al-Omar, Director General of Saudia—the national airline of Saudi Arabia—faced a strategic crossroads. The airline had completed the first phase of a major transformation aligned with the Kingdom’s ambitious Vision 2030, which aimed to diversify the economy and, among other things, position Saudi Arabia as a global tourism and logistics hub. Saudia, historically focused on domestic and religious travel, had to evolve into a globally competitive airline. Under Al-Omar’s leadership, the airline launched SHINE, a wide-ranging transformation program touching everything from fleet modernization and customer experience to culture change and data governance. Despite achieving record passenger growth and improved financials, Saudia still trailed regional giants like Emirates and Qatar Airways. A massive aircraft order positioned the airline for further growth, but the team faced a dilemma: Should Saudia prioritize aggressive growth to capture market share, or proceed cautiously to solidify profitability? The case allows students to analyze the complex challenges of transforming a legacy organization in a fast-moving, competitive industry—balancing national mandates, global ambitions, organizational inertia, and execution risk."
Citation
Educators
Purchase
Related
Alcacer, Juan, and Fares Khrais. "Saudia: Competing As a Late Entrant." Harvard Business School Case 726-438, January 2026.

Nick Saban: Embracing 'The Process' of Sustaining Success

By: Ranjay Gulati and Eppa Rixey
  • January 2026 |
  • Teaching Note |
  • Faculty Research
Citation
Related
Gulati, Ranjay, and Eppa Rixey. "Nick Saban: Embracing 'The Process' of Sustaining Success." Harvard Business School Teaching Note 426-043, January 2026.

When Vendor AI Meets Health-System AI: A Viewpoint on Power, Pace, and the Future of Clinical Intelligence

By: Valdery Moura Junior, Lidia M. V. R. Moura and Susanna Gallani*
  • 2026 |
  • Working Paper |
  • Faculty Research
Citation
Related
Moura Junior, Valdery, Lidia M. V. R. Moura, and Susanna Gallani*. "When Vendor AI Meets Health-System AI: A Viewpoint on Power, Pace, and the Future of Clinical Intelligence." Working Paper, January 2026. (*Senior Author.)
More Publications

In The News

    • 26 Jan 2026
    • Harvard Business Review

    The Most Popular HBR Podcast Episodes of 2025

    Re: Alison Wood Brooks & Stefan Thomke
    • 19 Jan 2026
    • HBS Working Knowledge

    Eight Trends for 2026: Pricing, Passion, and the Risks Ahead

    Re: Alberto Cavallo, Jaya Wen, Ebehi Iyoha, Jeff Bussgang, Maria Roche, Jon Jachimowicz, Ashley Whillans, Shirley Lu & Susanna Gallani
    • 15 Jan 2026
    • Marketplace

    Venture capital bounced back in 2025

    Re: Josh Lerner
    • 15 Jan 2026
    • Financial Times

    The AI Shift: why do men use AI at work more than women?

    Re: Rembrand (Rem) Koning
→More Faculty News

The Case Method

Introduced by HBS faculty to business education in 1925, the case method is a powerful interactive learning process that puts students in the shoes of a leader faced with a real-world management issue and challenges them to propose and justify a resolution.
Today, HBS remains an authority on teaching by the case method. The School is also the world’s leading case-writing institution, with HBS faculty members contributing hundreds of new cases to the management curriculum a year via the School’s unique case development and writing process.
→Browse HBS Case Collection
→Purchase Cases

Faculty Positions

Harvard Business School seeks candidates in all fields for full time positions. Candidates with outstanding records in PhD or DBA programs are encouraged to apply.
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