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Additional Information
Social Media
Organizations & Associations
Areas of Interest
- brands and branding
- communication technologies
- consumer behavior
- electronic commerce
- interactive communication
Additional Topics
- business marketing
- competitive strategy
- consumer goods
- consumer psychology
- customer behavior
- customer profitability analysis
- customer relationship management
- customer satisfaction
- cyberlaw
- database marketing
- electronic markets
- ethnography
- high-tech marketing
- managerial cognition
- marketing
- pricing
- product management
- sales force management
- service management
Industries
- advertising
- banking
- beverage
- communications
- computer
- consumer products
- credit card
- e-commerce industry
- financial services
- grocery
- hotels & motels
- information technology industry
- marketing industry
- music
- pharmaceuticals
- professional services
Geographies
In the News
25 Nov 2015
Wired
18 May 2015
HBS Working Knowledge
19 Dec 2014
American Public Media: Marketplace
23 Oct 2014
Fast Company
15 Oct 2014
Harvard Business School