Faculty & Research
Faculty & Research
10
Results
- February 2022
- Case
Paul Polman
By: Elizabeth A. Keenan, Youngme Moon and Susie Ma
Over his 40-year career, Paul Polman had led some of the world’s largest consumer goods companies, making his biggest mark as CEO of Unilever—a multi-national corporation that produced everything from soap to soup. Polman was also well-regarded as a leader in corporate...
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- August 2017 (Revised September 2018)
- Case
Audubon in 2017: The Turnaround
The case briefly describes the 112-year history of the organization and focuses particularly on the changes wrought by its new leader David Yarnold who was brought in by the board in 2010. Under Yarnold's leadership the organization went through two strategic plans...
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- March–April 2017
- Conservation Letters
Advancing Conservation by Understanding and Influencing Human Behavior
By: Sheila M. Reddy, Jensen Montambault, Yuta J. Masuda, Ayelet Gneezy, Elizabeth Keenan, William Butler, Jonathan R. Fisher and Stanley T. Asah
Behavioral sciences can advance conservation by systematically identifying behavioral barriers to conservation and how to best overcome them. Behavioral sciences have informed policy in many other realms (e.g., health, savings), but they are a largely untapped resource...
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- December 2016 (Revised April 2017)
- Case
BASF: Co-Creating Innovation (A)
By: V. Kasturi Rangan, Emilie Billaud and Vincent Dessain
In 2016, BASF's chief executive officer and chief technology officer reflected on the co-creation innovation program started almost 18 months ago as part of BASF's 150th anniversary celebration. Five hundred project ideas had been created, of which 100 had already...
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- November 2016
- Case
But, It's For a Good Cause
By: Elizabeth Keenan and John Gourville
Companies have long tried to enhance consumers’ perceptions of their firms and the products they sell in a variety of ways. Such efforts include the development of a brand image that the public views favorably, as in the case of Apple. It extends to the development of...
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- August 2015
- Teaching Material
Sustainability at IKEA Group: Video Supplement
By: V. Kasturi Rangan and Michael W. Toffel
This video contains Q&A with IKEA Group's Chief Sustainability Officer Steve Howard and IKEA Group's Industrial Strategy Manager Per Berggren, the two primary case protagonists. They respond to student questions after the case was taught at an executive education class...
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- September 2014 (Revised November 2017)
- Cases with Notes
Sustainability at IKEA Group
By: V. Kasturi Rangan, Michael W. Toffel, Vincent Dessain and Jerome Lenhardt
By 2014, IKEA Group was the largest home furnishing company, with EUR28.5 billion of sales, and planned to reach EUR50 billion by 2020, mainly from emerging markets. At the same time, IKEA Group had adopted in 2012 a new sustainability strategy that focused the...
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- Nature Climate Change
How Warm Days Increase Belief in Global Warming
By: Lisa Zaval, Elizabeth A. Keenan, Eric J. Johnson and Elke U. Weber
Climate change judgments can depend on whether today seems warmer or colder than usual, termed the local warming effect. Although previous research has demonstrated that this effect occurs, studies have yet to explain why or how temperature abnormalities influence...
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- October 2007 (Revised March 2009)
- Case
Advanced Energy: Programs for Energy Conservation
By: V. Kasturi Rangan and Brooke Barton
Describes the dilemma facing Advanced Energy (AE), a $6 million nonprofit engaged in energy conservation in North Carolina. Most of the money for its programs comes from a Public Benefits Fund (PBF) enacted by the state legislature. With renewed effort by activists in...
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